Entrepreneurs do not fall from the sky but they build skills of entrepreneurship within them. To be an entrepreneur, you have to...
1. know your clear goals
A well-planned approach to social media always works better than random social media activities. Your plan should inform all of the activities that you’ll run for your business on social networks.
Start by writing down your business goals and branding objectives. Your social media plan should also address the following areas.
2. which social media works for you
Many business owners spread themselves too thin by signing up for multiple social networks all at once. Take the time to understand some of the popular social networks before deciding which ones are right for you.
Start by listening. Before setting up accounts for your business, create personal profiles on popular social networks and use them first as an individual.
3. Get a management tool
Once you’ve developed a social media plan for specific networks, it’s time to select a social media management tool. Choosing the right tool can save you a lot of time and help you get the most out of your social media marketing efforts.
Based on your social network plan, draw up a list of basic features that you expect to need from a tool. As a small business, these might include publishing content across key social networks, monitoring brand mentions and keywords, understanding your audience, creating content, and generating reports on performance.
4. measure engagement of your followers
Measure Engagement, Not Follower Count
Although you’ll want to keep an eye on your follower count for each social network, it’s not a number you should worry about too much at first. Instead, pay more attention to how people engage with your business.