Entrepreneurs do not fall from the sky but they build skills of entrepreneurship within them. To be an entrepreneur, you have to...
figure out a way to provide value where there is none.
Value, and Engagement are all relative.
At the end of the day, your ability to provide value and be engaging when you’re blogging are defined by two things.
Your ability to do research (Provide Value)
and Your skill as a Story Teller (Be Engaging)
Today, we’ll focus on Providing Value, because it’s one of those big ambiguous cliche’s that are usually explained away with…other cliche’s.
Online, there’s a TON of content based solely on ideas, opinions or personal bias. And while that has it’s place, the content that most people define as “valuable” just happens to be the stuff weaves opinion in with research and is highly actionable.
Philosopher David Hume (1711–1776) argued that people best like to make claims about what ought to be on the basis of statements about what is.
In other words, people prefer forming their opinions based on facts.
Think about this for a second, if your work is all opinion, there really is no room for argument, nor is there anything to prove you right or wrong, making it near impossible for someone to have a productive conversation with you.
But when research and facts are weaved into your work, it provides an authoritative and authentic foundation for your opinions. Which gives your audience freedom to form their own perspective, given the data you’ve provided. If everything is actionable and helps people, congratulations, you now know how to provide value.